As the end of 2021 comes into view, the Great Resignation shows little sign of abating. But while business leaders look to fix the issue with increased compensation and flexibility, they overlook a major player in talent retention: the manager’s role in the Great Resignation.
Employees leaving? Check out the other pieces in our employee retention series:
- 9 Employee Retention Strategies to Retain Top Talent
- 10 Strategies to Retain Diverse Talent (DE&I)
- Need to Keep Employees From Quitting? Start Recognizing Them
- 20 Ways to Boost Employee Morale and Prevent Burnout
- The Employee Experience that Cuts Quit Rate in Half
- 6 Performance Management Tips to Boost Employee Retention
Current research overwhelmingly highlights that a worker’s relationship with their direct manager can make or break employee satisfaction, engagement, and ultimately, retention. Want data? The Predictive Index‘s recent report revealed that managers are the key swing factor for employee experience and employee retention.
For teams with “bad” managers (ranked by employees on a 1-5 scale)
- 63% of workers are considering leaving within next 12 months
- 70% say their team members are considering quitting within the next 12 months
- 58% of workers are actively considering resigning
- 73% say their coworkers seem burned out at work
The pattern is clear. As the manager goes, so goes their team. So what makes a great manager?
What does a manager who engages and retains employees look like? Here are the top 5 qualities, according to employees in the Predictive Index study:
- Confidence (33%)
- Communication (30%)
- Honesty (28%)
- Ability to delegate (26%)
- Asks for feedback (24%)
And according to those same employees, these are the top 3 qualities they feel their managers lack:
- Communication (18%)
- Drives team morale (17%)
- Provides feedback (17%)
How do these statistics translate to real life?
When asked how their managers address problems with employee morale, nearly half of the respondents with great managers said that “they lead by example.” These managers intentionally model the behaviors and mindset that promote their team’s overall health. This may mean something as visible as signing off work at 5:00, or prioritizing family and health. They’re also more likely to schedule one-on-ones to proactively resolve problems their team is facing.
By contrast, only 12% of those with poor managers answered that they serve as purposeful role models. In fact, 46% said that their manager doesn’t do much to rectify employee engagement problems at all.
Great managers prioritize people, purpose, and teamwork. Poor managers tend to focus on tasks and to-do’s.
How can managers create a winning employee experience? Here are six key elements of a no-fail employee retention strategy:
There’s no substitute for some dedicated face time — whether in real life or from behind a screen. A regular rhythm of 1-on-1 conversations builds a foundation of trust and sets employees up for success. The results are connection, timely intervention, and the promotion of the employee’s well-being.
Need proof? In a study of 38,000 workers, those whose managers functioned more as a partner were overwhelmingly happier and more loyal to their organizations.
Pro tips for the 1-on-1:
- Set aside time to talk about life outside of work
- Ask open-ended questions regarding project updates, roadblocks and challenges
- Ask your employee what tools, support, opportunities, or training they need
- Get more tips in our Ultimate Guide to 1-on-1s for Managers
Tips, sample questions, and more. Read:
The Ultimate Guide to Effective 1-on-1s for Managers
24% of employees report that receiving inadequate feedback from a manager would prompt them to consider leaving their role. On the flip side, 43% of highly engaged employees receive feedback at least once a week.
Creating a culture of continuous feedback breaks down barriers and fosters a sense of shared mission and equity.
Pro tips for giving feedback:
- Make feedback timely. Don’t wait for the 1-on-1 (or, worse, the annual performance review)
- Give specific feedback that’s tied to results: “When you did X, Y was the result”
- Remember to give both constructive feedback and positive feedback (click the links for examples)
- Ask for feedback regularly as well
Make giving feedback a breeze. Read:
Employee Feedback 101: Tips, Tricks, & Best Practices
Recognition is the #1 factor affecting the sense of belonging at work. In fact, 81% of employees report they work harder when their manager expresses appreciation. Conversely, a lack of recognition is the most common reason employees give for leaving their jobs.
Pro tips for recognition:
- Recognize employees in a way that’s meaningful to them. Remember that not everybody loves public attention
- Give recognition when it counts — in the moment
- Make recognition specific, and tie it to the impact
- Celebrate daily wins
- Encourage peer-to-peer recognition, too
After all the changes that have rocked workplaces since early 2020, transparency between managers and their teams has never been more essential. Workers report that they value communication and honesty more highly than almost all other traits in a team leader. So, as difficult as frank conversations can be, sharing the truth (especially around changes in personnel and policy) actually builds rapport and trust.
Plus, Gallup reveals that the results of that action are powerful: those who feel they can talk to their managers about anything are 52% more likely to be engaged in their work.
Pro tips for transparency:
- Don’t skip the 1-on-1! Lay the foundation of rapport and trust in regular conversations year-round
- Make your team aware of upcoming company changes and why they’re happening
- If you can’t be 100% open about the why, assure your team you’re telling them as much as you can tell them, and that you’ll update them when you’re able
5. Goals & professional development opportunities
Top performers seek jobs that will help them grow into the best version of themselves. That’s why employees whose managers help them set goals are 61% more likely to be engaged.
Want more proof? Over 82% of workers recently surveyed reported that a lack of progression in their careers would cause them to seek a new job. And yet, 77% say they feel like they’re “on their own” to develop their careers.
Pro tips on goal-setting and career-building
- Set goals regularly with your teams — we recommend quarterly goal cycles
- Use a clear goal framework, like SMART goals or OKRs (or a combination of the two) to set your team up for success
- Use time in your weekly 1-on-1s to discuss goal progress and development opportunities
- Dedicate a portion of your employee performance review to career-building. Ask your reports what they’d like to do next, and what they need from you to get there
Watch our video:
SMART goals or OKRs? (Spoiler: It’s both)
6. Flexibility and employee wellness
The pandemic ushered in shocking, rapid-fire changes to the world of work. More than 2 in 3 workplaces are planning to continue offering a hybrid model for employees. 80% of employees say they’d choose a job that offered flexible work options over one that didn’t. And 78% agree that their workplace is responsible for supporting their whole-person well-being.
Managers who operate from a basis of empathy, flexibility, and care are most likely to lead engaged teams. Because of close relationships with direct reports, they’re also uniquely qualified to advocate for benefits that support employees’ needs — mental health care, child-care subsidies, and services such as telehealth. One manager even noticed an uptick in divorce rates during the pandemic and successfully lobbied for marriage counseling to be added as a benefit.
Pro tips for flexibility and employee wellness:
- Again: Don’t skip the 1-on-1! These weekly conversations are crucial for building trust, connection, and empathy that create supportive relationships
- Work with your company to allow sustainable flexibility in your reports’ schedules and work locations
- Remember to put on your own oxygen mask — if you’re burned out, your team is more likely to burn out, too
- Wherever possible, model a healthy work-life balance, and talk openly with your team about mental health
We know that managers are at increased risk of burnout with 59% saying they feel overworked. So what can organizations do to support these critical team players?
Here are 5 ways to build a strong foundation.
Provide a clear, company-wide goals process
Make it easy for managers to track the goal status of their direct reports with intuitive technology. Help managers connect their team’s goals to larger company goals — and their own.
Make regular 1-on-1s and feedback company-wide policy
Lift some of the logistical burden for managers by supplying templates and guiding questions they can use, plus the tech to enable easy scheduling.
Move goals and reviews from an annual process to a quarterly one
Quarterly goals help workers keep momentum, stay on course, and remember to celebrate small wins. They keep the focus on development all year long, help managers spot employee progress, and allow workers to build on their successes.
Provide training and support on transitioning from the managing mindset to the coaching mindset
Help your managers succeed by connecting them with resources to guide them into thinking like coaches. This might mean extending modeling or mentoring opportunities, offering seminars, supplying access to books and time allocated to study, or providing help in soliciting feedback from their reports.
Use insights and reporting to track engagement
Technology can help identify which teams are lagging in engagement. From there, you can find ways to support the managers of those teams in their growth process — or, move them to a role they’re better-suited for.
Build stronger managers with Kazoo
We hope this article helped you understand the powers managers have over employee retention, and gave you tips for how to turn the tide. And if you like what you read, let’s talk.
Because at Kazoo, we’re passionate about bringing together all the tools you need to make work work better for everyone. That’s why the Kazoo Employee Experience Platform brings performance management and recognition and rewards — including Goals, Feedback, Conversations, Recognition, Incentives, and more — into one simple, easy-to-use platform.
If you’re ready to align, connect, and engage your workplace, check out our Kazoo overview. Or, schedule a personalized demo today.