OKR Examples – Objectives & Key Results by Industry and Team

Need OKR examples for work? You’ve come to the right place.

Objectives and Key Results (OKRs) are a goaling framework that can make or break alignment and productivity at your organization. In this piece, we’ll examine how OKRs look for different business units and different industries. And we’ll give you 12 specific, clear OKR examples to use in your own goaling journey.

Learn more about OKRs below, or 👉👉 jump straight to the examples.👈👈

What are OKRs and why are they important?

Objectives and key results, or OKRs, is an actionable, team-oriented goaling framework. OKRs help drive alignment and productivity at your organization by pairing a high-level direction (the objective) with the measurable, time-bound results you need to achieve it (the key results).

As we explain in our in-depth article on OKRs and CFRs (Conversations, Feedback, and Recognition):

Objectives are high-level goals that define where a business wants to go. Think about objectives as a destination. Where do you want to be when you reach your goal?

Key results are the directions you use to reach your destination. Key results should be quantifiable or measurable in some way.

Learn more in our article:
Objectives and Key Results (OKRs) Explained

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Just like many New Year’s Resolutions fade in mid-February, the term “goal-setting” can be thrown around that it begins to lose its meaning. And what’s the point of setting goals if we’re not actually meeting them? 

To bridge the gap between goal setting and goal meeting, thriving organizations like Google and LinkedIn use Objectives and Key Results (OKRs). Once an organization has defined its high level OKRs, each business unit then identifies and — most importantly — quantifies how it will contribute to achieving them. This simultaneously helps to increase productivity and improve employee engagement

Interest piqued? Check out our OKR examples to see the magic in action.

OKR examples by business unit

Example OKR for marketing

Marketing teams often work on long-term projects. Encourage each team to own OKRs by helping them align at the beginning, middle, and end of a big goal.


Create a clear, targeted content journey to increase pipeline.

Key results
  1. Update our buyer personas by the end of Q1, and provide leadership with 5 actionable targeting recommendations.
  2. Create a buyer’s journey by the end of Q2 to decrease the transitional period between awareness and decision by 15%. 
  3. Increase our understanding of buyers’ preferences by conducting primary research through 10 focus groups by the end of Q3.
  4. Complete a SWOT analysis for our 3 top competitors by EOQ.

Example OKR for sales

Sales is all about the wins — and meeting predetermined revenue numbers by key milestones. OKR implementation allows sales teams to provide themselves with benchmarks for success.


Personalize our sales approach to drive more wins.

Key results 
  1. By January 1, include prospects’ first names in 100% of email automations.
  2. Beginning Q2, each sales rep will use the new system to document 3 personal personal facts about a prospect following the first phone call.
  3. By end of Q4, survey 15 closed-lost prospects who did to learn how we can better personalize our sales approach.
  4. Perform weekly phone check-ins with prospects.

Example OKR for Information Technology

Technology is ever-changing and, unfortunately, “ever breaking.” With OKR methodology, IT can stay organized and aligned with the rest of the company. 


Ensure digital platforms are secure for remote employees.

Key results 
  1. By end of Q1, complete an external penetration test.
  2. By end of fiscal year, audit and ensure 100% use of current backup solutions.
  3. Generate competitive analysis report by the end of Q2. 
  4. Reach industry standard of 99.9% uptime by the end of Q4. 

Learn more in our article:
The 4 Secrets of OKRs That Actually Work

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Example OKR for Human Resources (HR)

As the people in charge of the people, HR teams are responsible for processes within the employee journey such as interviewing, onboarding, and beyond. Implementing HR OKRs for each process is essential to maintaining a thriving company culture


Set a new record for employee engagement scores.

Key results
  1. By end of Q3, present data from employee surveys to leadership team, along with insights and recommendations for company-wide, unlimited PTO.
  2. By beginning of spring hiring season, assign each new employee a mentor during the onboarding process.
  3. Starting in Q2, update performance management from an annual review process to a quarterly one.
  4. Increase connection among coworkers by implementing 1 after-hours get together each month this year.

Example OKR for the executive team

Tasked with setting the direction for the company at large, the executive leadership team must inspire and challenge everyone in their ranks. Use OKRs to set high-level, yet clear and attainable goals


Attract the most competitive, high-performance talent in our industry.

Key results
  1. Complete on-site childcare program by end of 2022.
  2. Improve employee NPS by 1 point.
  3. Decrease employee churn by 5% this year.
  4. Increase number of internal promotions by 25% by end of 2021.

OKR examples by industry

Business goals vary greatly from industry to industry. Let’s check out how they might differ.

OKR example for healthcare

The healthcare industry is highly complex because of its unpredictable nature and high levels of regulation. OKRs offer the ability to bring order to an industry that can often feel chaotic.


Improve communication with patients. 

Key results
  1. By 2022, source and integrate texting software for scheduling.
  2. By end of Q4, increase number of required soft skills training for all staff from 3 sessions to 4 sessions.
  3. Speed up discharge process by 25%. 
  4. By beginning of Q3, send a satisfaction survey to 100% of patients immediately following each appointment.

OKR example for education

Let’s face it — educators are busy. And as orgs in this sector are primarily nonprofit and public, resources are often tight.  So make the most of what you’ve got by aligning your entire team behind measurable, actionable OKRs.


Increase college attendance rate of graduating seniors.

Key results
  1. Hire an additional college counselor by beginning of upcoming school year.
  2. Increase attendance in after-school tutoring program by 10% next semester.
  3. By end of this school year, source and implement parent survey technology. 
  4. Beginning next school year, add a mandatory college workshop to the freshman curriculum.

Learn more in our free e-course:
Creating a Company Goals Process that Works

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OKR example for finance

Banks, financial planning groups and investment firms can’t be all about the numbers. In order for business to work, the people must be aligned, too.


Drive recurring revenue through customer relationships.

Key results
  1. Complete relationship marketing campaign by end of Q2.
  2. Beginning Q3, email customer surveys immediately following each phone call.
  3. By end of Q4, complete hiring for the Chief Customer Success Officer.
  4. By 2023, increase customer retention by 10%.

Example OKR for hospitality

A business in the hospitality industry may be juggling food and beverage, events, lodging, and recreation all at once! Here’s an example of keeping these many functions driving in the same direction:


Double both revenue and profitability by 2023.

Key results
  1. Increase customer retention by 5% this year.
  2. Beginning Q2, increase marketing budget by 25%.
  3. By end of Q4, open 3 new locations.
  4. By beginning of Q3, source and offer real-time texting service to enhance online ordering experience.

Example OKR for retail

The retail industry has undergone massive changes since the arrival of online shopping around the turn of the millennium. The old is out — so it’s time to step up! Grow and innovate with the proper use of OKRs. 


Tap the GenZ market.

Key results
  1. Complete study to update GenZ shopping habits by end of Q1.
  2. Kick off internal committee made up of GenZ team members by end of Q2.
  3. By beginning of Q4, launch first GenZ marketing campaign.
  4. By 2022, increase GenZ shoppers by 10%.

Example OKR for e-commerce

E-commerce is fast-paced and highly competitive. Blessed with Silicon Valley sensibilities, these companies are primed to use top workplace methodologies to seek success. Which means if your company doesn’t already do OKRs, you’re falling behind. 


Secure “market leader” status in the U.S.

Key results
  1. Increase add-to-cart rates by 20% by EOY.
  2. Include $1 add-ons during holiday season.
  3. Add a live chat bot to help with order process questions by end of Q3.
  4. Add first subscription service by end of Q1.

Example OKR for manufacturing and construction

Just like a building, a company is built from the ground up. OKRs help manufacturing and construction businesses keep all functions inspired and aligned.


Top trade magazines’ “Safest Place to Work” list.

Key results
  1. By end of Q1, complete audit of all equipment.
  2. Host two additional safety training programs for each employee during Q2. 
  3. Send two HR leaders to psychological first aid training sessions by end of Q3.
  4. Implement documentation and feedback procedure immediately following each safety incident, beginning in Q4.

Drive goals and OKRs with technology

We hope these OKR examples helped clarify how to write and structure your goals for maximum success. And if you’re ready to take it to the next level, we’re here to help.

Because at Kazoo, we’re passionate about bringing together all the tools you need to make work work better for everyone. That’s why the Kazoo Employee Experience Platform brings performance management and recognition and rewards — including Goals, Feedback, Conversations, Recognition, Incentives, and more — into one simple, easy-to-use platform.

If you’re ready to align, connect, and engage your workplace, check out our Kazoo overview. Or, schedule a personalized demo today.

Learn more