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How to Measure the Success of Your Diversity & Inclusion Program

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If your company is paying attention, then diversity, equity, and inclusion (DE&I) should be a huge topic for you right now. But how do you know if your efforts are moving the needle? Can you actually measure your diversity and inclusion outcomes?

This hands-on guide is designed to help you identify clear goals and see the measurable results of your DE&I programs. Ready to get started?

First, answer the three key questions below. Then, we’ll walk you through implementing the action steps from our Roadmap for Ending Unconscious Bias in the Workplace to identify bias at each stage of the employee lifecycle in your company. Finally, download our printable worksheets, linked at the end of each section, to assess and measure your response.

Read now: Roadmap for Ending Unconscious Bias in the Workplace

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Getting started: Key questions

Read the questions below, then download the worksheet to record your answers.

1. Define what diversity means to your company

Put down the dictionary — diversity means something different for every company, industry, and region. Hold a focus session with your HR team and leadership team in which you define what diversity means to you. Feeling stuck? Look at your workforce and identify the traits an overwhelming majority has in common. Diversity for you might mean the opposite.

Example areas:

  • Race and ethnicity
    • Is everyone white? That’s a problem. Figure out why, and fix it.
  • Gender
    • Remember, this isn’t just male vs. female — make sure transgender and agender candidates are comfortable applying to and working at your company as well.
  • Sexuality
    • You can’t (and shouldn’t) inquire about your employees’ sexuality — but to foster diversity, you are responsible for creating an inclusive workplace where all feel welcome.
  • Age
    • If everyone at your company is in Gen Z, you’re lacking business experience — but if everyone’s a Boomer, you’re going to fall behind on trends and tech.
  • Education, training, and level of experience
    • Advanced degrees? Boot camps? Military background? Strive for a diversity of training backgrounds for a well-rounded workforce that brings different perspectives to the table.
  • Country and language of origin
    • Does everyone at your company feel welcomed and included regardless of nationality? Do you have signs and messaging in multiple languages?
  • Marital or parental status
    • Do your benefits package and company culture attract or repel employees with families and dependents?

2. Clarify why you’re pursuing DE&I

This is a question every key stakeholder — not just HR staff, but every executive and member of leadership — should be able to answer. Why are you pursuing DE&I initiatives? 

Why this matters: If your stakeholders don’t understand why they’re making a change, they won’t be bought in. And without buy-in, change can’t happen. At your focus session, brainstorm every reason to invest time and resources into DE&I initiatives — no matter how small. Then, as a group, select the top 2 or 3, and firm them into a statement of purpose. For example:

We are committed to increasing the diversity and inclusion efforts at our company [to broaden our talent pool in a competitive talent market, to better reflect and understand the needs of our customer base as we expand to diverse markets, and to improve employee retention among women and people of color specifically.

Why a statement of purpose? It gives you something clear to point to when the path ahead inevitably becomes murky. Give yourself something solid. Vague statements like “Because it’s the right thing to do” fall apart easily in the face of day-to-day challenges.

3. Define what you want to achieve with your DE&I efforts

As we’re fond of saying at Kazoo, you can’t improve what you can’t measure. Now is the time to define the metrics you’ll track for your DE&I program, using diversity as you defined it in Step 1. 

Examples include:

  • % of diverse hires
  • % of diverse candidates applying for positions
  • % of diverse members of leadership
  • % of raises or promotions going to diverse candidates

All set? Check out our companion piece, A Roadmap for Ending Unconscious Bias. Then, download our 📝 Getting Started worksheet to brainstorm and measure your success.


Measuring DE&I in recruiting and hiring

First, review the recruiting and hiring action items from our Roadmap below. These will largely be the responsibilities of your company’s talent acquisition team. Then, download our worksheet to track and measure your progress.

1. Neutralize job descriptions

You may not realize it, but the language you use in job descriptions can signal “I don’t want you” to applicants right out of the gate. Task your recruiters and HR team with reading Glassdoor’s guide to remove bias in job listings.

Then, set a goal to update all job listings by the end of next quarter, and write a policy outlining language use in job listings going forward.

2. Implement blind resumes

Have your recruiters remove photos, names and addresses from resumes before they’re viewed by hiring managers. And delay social media checks until after the first interview. This prevents the “personal similarity bias” explained in our Roadmap.

Set a goal to have this as standard policy by the end of next quarter.

3. Lead with skills tests 

Skills tests give you a clear insight into how well a candidate will do in a role, no matter their past education or experience. Learn more about skills tests from SHRM. Make a personal goal to present this to leadership by the end of next quarter for rollout by end of next year.

All set? Download our 📝 Hiring and Recruiting DE&I worksheet to track and measure your success.


Measuring diversity and inclusion in onboarding

First, review these onboarding action items from our Roadmap below. These will largely be the responsibility of your company’s Human Resources team and hiring managers. Then, download our worksheet to track and measure your progress.

1. Lead with skills during introductions

Short and simple: When introducing a new member to the team, make it a policy to lead with that person’s skills rather than their educational background or hometown. Set a goal to educate hiring managers on this and update your onboarding policies by the end of next month.

2. Facilitate inclusivity events

Your hiring managers and HR teams should facilitate events for new hires and current employees to spend time together in a setting other than the workplace — ideally during the first week on the job. Need ideas? Check out Bustle’s list of Zoom happy hour ideas for work.

3. Develop mentorship programs

Partner new hires with an existing employee, or mentor, to help prepare them for their new responsibilities. How this helps with diversity, equity, and inclusion: The more quality time we spend with someone, the harder it is to other them. Set a goal to roll out a mentoring program by the end of the next half-year.

All set? Download our 📝 Onboarding DE&I worksheet to track and measure your success.


Measuring DE&I in performance management

First, review these performance management action items from our Roadmap below. These will largely be the responsibility of your company’s Human Resources team and people managers. Then, download our worksheet to track and measure your progress.

1. Use technology to standardize performance reviews

Performance reviews are infamously prone to bias — so platforms like Kazoo that standardize the review process are a huge help. Set a goal of auditing your existing performance management process by the end of the next half using our worksheet, and investigate solutions. Learn how Kazoo can help.

2. Incorporate peer feedback in the PM process

Eliminate bias by gathering feedback from many different people, instead of just one. Set a goal of upgrading your performance review process to include peer feedback, as well as feedback from managers, by the end of the year.

3. Review regularly

It’s really, really time to ditch the annual review — not only are they unproductive and stress-inducing, but when managers review employees sporadically, they tend to make judgments on recent accomplishments and mistakes, rather than performance over time. Set a goal to move to a quarterly check-in and review cycle by the end of next year.

All set? Download our 📝 Performance Management D&I worksheet to track and measure your success.


Measuring DE&I in development & career growth

First, review these action steps from our Roadmap, below. These will largely be the responsibilities of your company’s Human Resources team, managers, and CHRO. Then, download our worksheet to track and measure your progress.

1. Use data to drive decisions about employee career growth 

Want to remove bias from deciding who gets that promotion? Use data. If you don’t have a tool in place to track employee accomplishments, peer and managerial feedback, and other factors, get one. Set a goal to research options by the end of quarter and pitch it to leadership the quarter after that.

2. Standardize career growth 

Make sure everyone’s on the same playing field: Devise a standard list of questions to ask when making a decision regarding a promotion. This ensures your decision is fair and inclusive — and well documented. Set a goal to devise the question list by end of quarter, and roll it out to hiring managers by the end of next quarter.

3. Track who gets mentorship opportunities — and if it’s unfair, fix it

Keep track of who in your company is being offered mentorships and growth opportunities, including conference funding, special training, and executive advising. At the end of each quarter, use our worksheet to examine who’s on that list. Don’t make excuses if the data shows you a truth you aren’t comfortable with — it’s time to keep calm and fix the issue.

All set? Download our 📝 Development & Career Growth D&I worksheet to track and measure your success.


Build inclusive workplaces with Kazoo

We hope this guide and associated worksheet set will help you track and measure diversity, inclusion, equity, and bias in your company. These are top concerns for organizations around the world, but being concerned is not enough. It is time to close the gap.

That’s where we come in.

Because at Kazoo, we’re passionate about bringing together all the tools you need to make work work better for everyone. That’s why the Kazoo Employee Experience Platform brings performance management and recognition and rewards — including Goals, Feedback, Conversations, Recognition, Incentives, and more — into one simple, easy-to-use platform.

If you’re ready to align, connect, and engage your workplace, check out our Kazoo overview. Or, schedule a personalized demo today.

Learn more