While there is no shortage of employee engagement strategies, one tactic they typically have in common is giving and receiving feedback. Whether it’s a performance review or a coaching session, or a reward or recognition, in each of situation, employees receive some type of feedback.
So, if feedback is so critical to employee engagement, why does the word evoke a feeling of dread? We answer this in our latest eBook, Feedback Is Not the Enemy. (By the way, the word makes employees cringe due to a combination of a chemical reaction in our brains – really – and years and years of bad management practices.)
For companies to get feedback right, it doesn’t happen overnight. To embrace a feedback culture, companies must do these four things:
Cultivate a growth mindset.
If your leadership team doesn’t support and promote collaboration, innovation and communication, company adoption will be low.
Train employees to deliver it.
As we mentioned above, many employees have had bad experiences with managers. Everyone must be trained on providing thoughtful, actionable feedback.
Empower employees to seek out feedback.
If employees aren’t asking for feedback, it might be because they’re not comfortable doing it and have been jaded by previous experience. With the right approach, it will become second nature to ask for it and find value from what’s shared.
Make the process seamless.
If it’s not easy to give and receive, employees won’t do it. The onus is on the organization to set up a framework for feedback.
Feedback isn’t a trendy buzzword – it works.
Lieberman Research Worldwide uses it as a way to energize its 450 employees. The company attributes its four-out-of-five employee engagement score – for four years in a row – to almost 4,000 discrete bits of feedback, coaching and consulting facilitated through Kazoo.
Patagonia has linked feedback directly to employee performance levels. In 2016, the company found that its employees who received higher bonuses were more likely to have asked for feedback.
Coaching. Peer-to-peer feedback. Project retrospectives. There are many ways that feedback can be used to encourage employees through a variety of engagement strategies. Learn how in our eBook.