Meredith Reduces Turnover with a Unified Culture

Meredith struggled with high employee turnover and a cultural identity crisis.

In an industry with a 30% turnover rate, digital ad agency Meredith had to engage its employees to decrease flight risk. A strong culture was the key to success — but Meredith’s cultural disconnect from its parent company was a steep challenge.

Meredith used Kazoo to foster a unique culture of appreciation centered around its core values — and cut its turnover in half.

To define and strengthen its distinct company culture, Meredith tailored the look and feel of the Kazoo platform. Engagement with the platform hit a stunning 96% as employees shared real-time, peer-to-peer recognition and earned rewards reflecting Meredith’s values.