Bazaarvoice Skyrockets Program Participation

Company Profile


800+ employees

Weak culture

Recognitions & Rewards


Bazaarvoice struggled to scale employee recognition and program participation amid rapid growth.

As the company expanded, its employee programs — including recognition, wellness, and charitable giving programs — became disconnected and ineffective. These siloed HR initiatives were a drain on company resources, but suffered from low awareness and participation.


Bazaarvoice used the Behavior Bonus feature in Kazoo’s Recognition & Rewards platform to revitalize employee recognition and incentivize wellness program participation.

With the help of Behavior Bonuses and Kazoo’s Recognition & Rewards platform, Bazaarvoice saw its highest ever participation in employee recognition, rewards, and charitable giving programs. The company was able to raise its wellness program participation to 70% — triple the rate of an average corporate wellness program. Best of all, the platform allowed the HR team to evaluate the success of its initiatives.

“Kazoo is more than a transactional tool to recognize somebody. It's really a community.”
— Rich Murr,  SVP of Business Technology


After one year with Kazoo, Bazaarvoice:

0 %

wellness program participation (3X that of the average corporate wellness program)

0 %

of employees sent recognitions on the platform

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